Brussels Airlines chooses TBWA as global advertising agency
Thursday, April 10, 2014
During the coming years Brussels Airlines will work with the renowned TBWA advertising agency. Together with Brussels Airlines’ marketing department, TBWA’s creative and strategic teams will develop and set up all the airline's marketing communication.
In today’s fast-paced business environment, Brussels Airlines wants to stand out from other airline companies. That’s why, after a pitch in which several well-known agencies took part, Brussels Airlines has decided to work with TBWA for its marketing communication over the next few years and to create a 360 degrees integrated marketing strategy.
Since many years, TBWA is a leading and highly respected agency in the marketing world and has received numerous awards for both above and below the line and marketing activation campaigns. TBWA Belgium works with several renowned brands, including Telenet, KBC, Maes, Mini and Pepsi.
“Our Marketing Department is looking forward to working with TBWA and to create impactful and innovative campaigns together. Thanks to our new destinations and products and a new commercial approach, aimed at competitive pricing and quality service we have created a new dynamic image that we want to get out there even more, both in the travel industry and among the general public.” -- Lars Redeligx, Chief Commercial Officer Brussels Airlines
“To be quite honest, we have been eyeing Brussels Airlines as a customer for a couple of years now, so we are very happy to be able to work with them. A true Belgian brand with local decision power and with an exciting business challenge: that’s how we like it.” -- Kris Govaerts, CEO TBWA Belgium