Cookie policy

When you visit our websites, we collect and process information about you using “cookies”, “tracking pixels” and other similar technologies.

Cookies are small text files placed on your browser, or any device (computer, tablet or smartphone), by the website or app you are using or even by an advertisement you are viewing. Cookies may store personal data. You can choose to decline cookies and to reject the storage of third-party cookies through your browser settings to prevent tracking via cookies (e.g. do not track; tracking protection list). You can also choose to erase old cookies through your browser settings. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. If you delete all cookies, this will also delete any opt-out cookies placed, so you will have to actively opt-out once again.

You can find more information on the use of cookies and on how to deactivate cookies at:

www.youronlinechoices.com

or

http://www.aboutcookies.org.uk/managing-cookies

"Tracking pixels" are small blocks of code on a webpage or app, which are used to track your usage information. Tracking pixels are invisible to you. Any portion of our website, app and advertisements (hereafter: ‘ads’) may contain tracking pixels.

When your personal data are collected via these aforementioned technologies, you data are processed in accordance with our privacy policy.

Categories of cookies used on our websites

We distinguish between different categories of cookies. Some are absolutely necessary for the technical features of our websites, such as statistics and strictly necessary cookies. Others provide additional features and are therefore considered optional – providing comfort and default features and Tealium features (a tag management tool implemented on our websites). You can adjust your preferred data protection settings in the boxes below enabling or disabling specific types of cookies for your visits to our websites.

  1. Strictly necessary category

    Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  2. Statistics category

    We collect anonymised data for statistics and analysis so that we can continue to improve our offerings and website content. These cookies allow us to determine visitor numbers, analyse the effectiveness of certain web pages, and, in turn, optimise our content.

  3. Comfort category

    We use these cookies to make our website easier to use and to continuously improve the customer experience, working with service providers such as streamlining the online booking process. For example, if you have previously searched for a flight, you can conveniently access those details again the next time you visit our website. We can also use these cookies to recognise when you need support and direct a customer service agent to assist you via the chat functionality.

    We are also working together with the Bounce Exchange service provider on several online campaigns, the target of which is to increase conversion rates and simplify bookings.

  4. Default category

    We also use functional cookies to remember your preferences and to help you to use our website efficiently and effectively, for example by remembering your preferred language and your recent searches. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality for you and enhance your experience.

  5. Tealium cookies category (Tags)

    Tealium provides tag management system via which third-party providers can load their technologies. These are used for tracking the visitors, sessions and timestamps information, all anonymised data. They can also be used with the Persist extension to store persistent cookie information.

You can modify your personal settings via the link here:

While you are not required to accept cookies to access our website, if you reject cookies, certain offerings, features or resources of our website may not work properly and you may experience some loss of convenience or functionality. We use the Google’s (Google Inc.) remarketing function on our websites for digital marketing. This is implemented through cookie technology and is used to display interest-based advertisements to visitors to any website that belongs to the Google Advertising Network. On these pages you, as a visitor, can be shown ads that are related to your previous interaction with our websites. According to the Google Privacy Policy no personal data is collected.

For more information and to modify your settings you can visit:
http://www.google.com/privacy/ads/

Third-party providers ’cookies on our websites

We use third-party cookies to be able to track conversions (i.e. when a browsing session leads to a purchase) and to perform retargeting/remarketing to visitors to other websites. We may process such data conducting analysis for the purposes of marketing and/or monitoring, but no data can be traceable back to any individual.

These above mentioned cookies can be used to:

  • Determine your interests after each website visit
  • Track whether you clicked on an ad and the number of clicks on the ads by other visitors to the website
  • Use third-party services to display adverts accustomed to your interests, etc.
  • Manage our marketing activities in an efficient manner
  • Monitor the number and frequency of ads being shown to avoid their re-appearance
  • Determine and analyse which ads you have clicked on before buying our products/services and establish their monetary value

We use other systems on our websites, depending on the category of the cookies/tag technology:

Strictly necessary category:

Google Analytics

The use of Google Analytics enables Brussels Airlines to track and analyse data, web sessions and interactions across different devices, which can be identified by a pseudonymous user ID facilitating the analysis of user’s activities across those devices.

For more information on terms of use and data protection policy, please visit:
https://www.google.com/analytics/terms/gb.html or https://policies.google.com/privacy?hl=en. Further information about how the IP address is managed within Google Analytics, you can find under the IP Anonymization section.

If you choose to prevent Google from collecting the data generated by the cookies relating to your visits to the websites, and from processing it further in Google Analytics, you may install the Google Analytics opt-out Browser Add-on.

Tealium category:

Tealium

We use cookies via Tealium IQ, which is a tag management system, to load tracking pixels from third-party providers onto our websites. Tealium IQ processes non-personal data (such as the timestamp of the website visit, ID of the page accessed, ID of the visitor, ID of the session) in order to optimise the loading of the tracking pixels. These cookies are not stored and expire after a standard period.

Statistics category:

Usabilla and others

We use various methods to analyse the user’s usage and feedback, for example if the user takes part in an online survey, a cookie is placed on their device and data related to the device is transmitted. In order to optimise the websites, we use technologies of “Usabilla for websites”; “Hotjar” for analysis of the heat maps on the websites; and conversion tools from Twitter and Google AdWords (“Twitter Conversion” and “Google AdWords and Ads Conversion”).

Comfort category:

For the personalisation of the content of our websites, in alignment with your interests, we use technologies from different providers, such as:

Monetate” – for personalisation, and AB testing;

Zanox” – for affiliates on the websites;

SOASTA mPulse” – for collection of data directly from a user’s browser in real time;

Affiliate Window”- technologies for global affiliate marketing network;

Yieldr” – for optimisation of digital marketing for yield management;

Others previously mentioned such as, “DoubleClick”, and “Google AdWords remarketing tools”.

Advertisers and other third parties may use their own cookies, tracking pixels and similar technologies when you click on their advertisement or link to their website or service. Please note that this cookie policy does not govern the use of these technologies by such third-party websites or providers of third-party advertising.

For more details, please refer to the specific cookie policies of these third parties.

Last update: March 2019